Sunday, March 29, 2009

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Affiliate Elite - Tips for Success
March 29, 2009 at 5:11 am

Promote tips
Peter Johnson asked:


Affiliate Elite is the latest breakthrough in affiliate marketing software, courtesy of online marketing guru Brad Callen. Having used Brad's previous products (SEO Elite and Keyword Elite) I thought that Affiliate Elite was going to blow the competition out of the water. For those new to affiliate marketing there is a bit of a learning curve in terms of understanding how to use the software. This article will give you some tips, so that you can make the most out of Affiliate Elite sooner.

Tip 1) Use Clickbank

Clickbank could be considered the most successful affiliate marketing network currently operating. The beauty of Clickbank is that it only sells product which can be downloaded instantly. This is fantastic as it means you will be credited with the commission instantly. Affiliate Elite works best with Clickbank as it has access to Clickbank's vast statistical database. Expressing this information in a graphical form opens un-ending opportunities in selecting profitable affiliate products to promote.

Tip 2) Choose Your Affiliate Products Wisely

Before you let Affiliate Elite discover the most profitable affiliate marketing products, you need to understand something about why people buy online. People use the internet everyday looking for hope. Quite often they will purchase a product as it promises to fix some inadequacy or insecurity. For this reason, generally you will find it more profitable to promote products that have something to do with: making money, health and fitness, and relationships. The product you choose should have an element of 'desperation' about it.

Tip 3) Gravity, Referred and Earned Per Sale Are Key To Choosing Successful Affiliate Products

These 3 statistics are the key to choosing the most successful Clickbank products to promote within Affiliate Elite.

'Gravity' is a numerical representation of the average units being sold of the product. This statistic is vital as it indicates if the product is selling well or not. Further to this you are looking for consistency in this area- often their will be a steep increase when a product is sold, due to the hype and advertising. What you should be interested in, is what happens after this initial period.

'Referred' is a numerical representation of who is selling and profiting from the product. The higher the number the more affiliate's are profiting, the lower the number means the merchant (the owner of the product) is profiting.

'Earned Per Sale' is a numerical representation of the average amount earned per product sold. This information is crucial as it will indicate whether there are any refunds, which is not what you want.

Conclusion

Affiliate Marketing is extremely competitive, and the competition will only increase. Whatever methods you choose to use, you will always benefit from having access to as much statistical data as possible. Interpreting this data and identifying trends and acting upon them at the right time is key to success in affiliate marketing. With affiliate elite you will have all these tools at your disposal.

For more information and tips on the breakthrough software Affiliate Elite, please visit: http://www.affiliateelitetips.com



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Tips to Generate Traffic
March 29, 2009 at 3:33 am

Traffic tips
Jeremy Long Chia Teik asked:


Online marketing needs traffic, and a huge volume of it in order to close sales and make profit. Marketers aim to make their campaigns successful, as they would not have wasted their time in building the websites and putting up their products. Traffic is the vital link to your marketing campaign success. It is of paramount importance to monitor the traffic to your website and take the necessary action to keep it coming.

There are many ways that you can get the traffic flowing into your website. Tips to generate traffic include the following:

(1) Making use of pay-per-click search engines

With the use of pay-per-click search engines, you will be able to build your customer list, which will support your strategy of email marketing. For such usage, you will need to fork out a small fee for each click that someone has made on the link on your ad. Geographical location is an advantage when using pay-per-click strategy. This strategy brings targeted traffic to your website.

(2) Getting more links

One of the important tips to get traffic is to get more links. This in turn can be achieved by getting better ranking from the major search engines. Your website will be more visible as more people come to know of it. It is important to know that links to your website should preferably be quality links, especially those coming from websites that have higher traffic.

(3) Optimizing your website

It is vital to optimize your website for the sake of the spiders of search engines like Google, Yahoo and MSN. Different sets of algorithms are being used for the purpose of ranking pages. As Google is the No 1 search engine on the web, it is obvious to optimize your site specially to sync with spiders from Google! Keyword analysis is still important though emphasis should still be placed to optimize your site to agree with the changing algorithms.

(4) Making full use of article writing

Writing good articles with valuable information is one of the more important tips to generate traffic. You can also advertise on other newsletters and ezines that should preferably be in the niche similar to yours. You can draw in traffic when readers find that your articles provide new revelation in content. They will look to you for more information as you have portrayed yourself as an expert author in your industry.

(5) Active participation

If you can actively take part in forums, discussions, conversations, and posting your comments on other blogs, you will experience increase in traffic to your site, because visibility of your site has increased. People will come to know more about you and your offers. Various communities on the web have many readers that will be interested in your offers. You can join them for active interaction. Facebook and MySpace are two active social bookmarking sites that you can join to increase your traffic. Create your lens at Squidoo; you will see results.

Generating traffic is essential for your online business and can be achieved in many ways. What is needed is a certain extent of hard work, perseverance and patience on your part.



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Increase Website Traffic With a Bang
March 29, 2009 at 1:05 am

Traffic tips
Guido Nussbaum asked:


You’ve got that perfect website. Maybe you built it through hours of toil and effort. Or, maybe you paid a hefty sum to get a pro to build it for you. Whichever, your goal is to increase website traffic to your site. Whether you want to earn money from your site, or inform the public on an issue dear to your heart, you want that traffic. How do you get it? What are some tips to increase website traffic?

Tip one:

Get listed in the major search engines. How to do this? First and foremost, have competitive keywords. This means keywords that get lots of searches. There is a golden ratio of searches to websites that compete. Programs that educate you on keyword optimization are excellent to learn just which keywords work best. However, if you don’t want to put out that money right now, just be sure to choose one that has lots of requests, but ones with the least competing sites. Sometimes, keyword phrases are best for this.

Also, to stand a better chance of getting a listing, and better yet, a high listing, in search engines is to make sure you have good content. Fluff will not work. Don’t stuff your content with the keyword phrase, but do use it periodically throughout your content. Again, there are ebooks and programs that give estimates of the best keyword saturation, which just means the number of times the keyword appears in every hundred words. This varies from guru to guru, but you can do searches and find out what saturation is recommended to increase search engine traffic and as a consequence increase website traffic. You could then use the one recommended most, and do your own tests to see which works. There is a happy balance between too rich a keyword saturation and too weak. Either is not effective.

Tip two:

Another important point in the game to increase website traffic is linking to your site. The more links to and from your site, the better your search engine ranking. Also, the better the sites linking to you and that you link to, the better your ranking. There are techniques to help obtain good links, which can also be found in ebooks and website promotion programs. You can also search and find some free information as well. Some gurus think this is the one most important aspect to getting search engine traffic.

There are also many free and paid link exchange/promotion programs. Just be prepared with these to have to promote someone else’s link if they promote yours.

Tip three:

Web directories are another method to increase website traffic. In this method, you get listed into a website directory, or ring. When someone surfs to a website in the directory or ring, a link is shown to click to other websites that are in that ring. Of course, you need to be sure to be targeted well and join a well-targeted ring. You don’t have to have the exact same content, but just be sure they contents relate and are not offensive to the rest of the ring. You don’t want to be promoting hunting products in a webring that promotes animal rights. Yes, they relate, in that both deal with animal hunting, but they are on opposite sides of the table. You don’t really want the traffic that the animal rights ring produces.

Tip four:

Article directories are another method to increase website traffic. In this method, you submit articles to the directory and they use their traffic to promote your article. You have a resource box at the end of your article directing people to your site. These may be articles you have written or that you have paid others to write for you.

The key here is to have excellent titles, content and to write an excellent resource box. Make sure your resource box contains good keywords. Include a strong call to action as well. Again, there are ebooks and programs out there that teach you to write good call to action lines and good headlines/titles.

Tip Five:

Be prepared to spend a little money to increase website traffic. Ebooks and programs are mentioned throughout this article, but they are a wonderful, inexpensive source for information and education. True, some can be quite pricey, but other are in the less than $10 range. Of course, there is also free information on the internet. Still, the ebooks usually explain in more detail the points you find for free.

Another area where you should be prepared to spend a little money is in your content. If you can write good content consistently, then by all means do so. However, if you need more content than you feel confident providing, hire a good writer to write articles, ads, resource boxes, and other material for you. Some are very inexpensive, doing an article for $5-10. Others charge more. However, the pricier writer is not necessarily the best. Offer a small assignment of five or so articles as a test, check what you get from them, then decide whether you want to use that writer or not.

With just a small investment of money, and somewhat more in time, you can increase website traffic. After all, if you have an excellent website and no ones come to it, have you achieved your goal? Probably not. Do what you can yourself, spend whatever money you can budget, and watch that traffic grow.



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Increase Web Site Traffic and Revenues Through a Targeted Traffic Campaign Buy Targeted Traffic to Capture the Customer and Get a Lead on the Competit
March 29, 2009 at 12:02 am

Traffic
Lina Smith asked:


 

Targeted traffic is more likely to respond to your website promotions. Without a targeted traffic campaign, you are limited to reaching your audience through search engine results. Recent statistics from Nielsen rating show that internet users return to a visited website where a purchase was made around 60% of the time. When you buy targeted traffic through a quality traffic service company, that 60% increase can be yours.

 

Increased web site traffic is possible with a targeted traffic campaign. An effective targeted traffic campaign will increase your web site traffic from first time visitors that are likely to buy. It is up to you to keep your increased web site traffic intrigued enough with your website to stay. The staying power of a website is the website’s “stickiness.” Having a well-developed profile of your targeted audience during website development and when you buy targeted traffic will build stickiness - and revenue.

 

The longer new visitors stay, the more likely they are to opt-in on your promotions or return to your website to buy. In order to create valuable content to increase web site traffic, you must be able to define what your targeted traffic considers valuable. Saturn, a General Motors car, learned this first hand. Originally, the Saturn website contained content that flattered their cars, boasted of the company’s reputation, and provided a list of dealers. Their website traffic found little reason to stay unless they had already decided to buy a Saturn car, or were in the decision making process of deciding which car to buy. Additionally, the behaviors of their customers were not considered. Their stickiness rate was poor. Repeat visitors were few. Saturn revamped their website, filled it with interactive content more valuable to their users - and their website traffic tripled. Their website traffic has now increased to account for over 80% of their buying leads.

 

A company with such heavy branding must also invest money and buy search engine optimisation services to increase web site traffic. For a smaller company however, it is cost effective to buy targeted traffic to increase web site traffic. Search engine competition is high, and when you buy targeted traffic it will give you a significant advantage over your competitors. You will have the means to capture that first time customer and turn them into a returning customer. Once your increase in web site traffic is satisfied with your product or service, they won’t be searching for your competitors.

 

To increase web site traffic from your targeted traffic market, making the choice to buy targeted traffic gives you the first opportunity to capture the customer for good. A company to buy traffic from must offer you the choice to buy targeted traffic that will be interested in your well-developed content. Website stickiness can turn into sales when you choose to buy targeted traffic services. A targeted customer is likely to be a returning customer. Returns build revenues. The targeted website traffic you buy will increase your sales, your reputation, and even your word-of-mouth advertising. Your increase in web site traffic from your strategy to buy website traffic will increase future direct visits to your website – and won’t increase the future traffic to your competitors.

 

 



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Tips for the Successful Link Building
March 28, 2009 at 11:55 pm

Pagerank tips
Robert Toth asked:


At first I want to tell you something about link building basics. Link building is about getting inbound links to your website /link popularity building/ and it is one of the most important aspects when evaluating the quality of a website. Our intention is always to get more visibility and traffic to our website through these links. It is a part offpage search engine optimization /SEO/ and you have to do it, when onpage optimization is done correctly.

With link building you will improve your link popularity and that is important because every search engine /Google, MSN, Yahoo …/ now consider them as a part of their ranking algorithms. It is inevitable part for achievement TOP 10 position in search engines and for the good Google Page Rank as well.

For those who don’t now what the page rank is, here’s the explanation. Google is measuring the importance of the websites with the scale for ranking called pagerank /it is from 1-10/. When you install the Google bar, there you see the pagerank of your website, the higher is the better.

But now, let’s start with link building process. We know 2 types of link building in term of linking:

1. One-way link building

2. Reciprocal link building

The first one gives more importance but it’s harder to get. Here are some simple but effective tips.

1. Getting one-way link is not so easy, because your website must provide some useful and quality information for your visitors so they will link to your site without asking them. Be sure to always create on your website an important page and name it “Links to us”. It helps your visitors to copy and paste the HTML code to their websites; you can also create a small banner ad. If your information on your well designed website is interesting, useful and up-to-date people will certainly link to you without asking. These sort of inbound links are natural and valuable, but this is not the only method to get one-way links. Here is the next:

A, Submitting to the popular and niche directories /the most important free directory is DMOZ.org and paid Yahoo directory/.

Find for your website suitable directories and pages accepting your site. Put into Google, Yahoo and MSN the following word and keyword combination:

“add url” “your keyword” “no backlink required” ,

“submit url” “your keyword” “no backlink required” ,

“submit link” “your keyword” “no backlink required”

By typing these queries to Google you will directly find thousands of one-way links.

B, Submit your website to the article directories

Write an interesting article about your business or interests, but never trade in your article. Try to provide interesting information. If you don’t have time write or you don’t know how to do it you can hire some freelance writer who will do it for few bucks.

Search for article directories, simply type a query to Google:

“submit your article”,

“submit article”,

“add your article”,

“add article”

With these queries you will find hundreds of free article directory sites!

Don’t forget to promote your articles and website at digg.com, del.icio.us, technorati.com, furl.net, rawsugar.com, simpy.com, shadows.com, blinklist.com, my.yahoo.com, google.com/reader, my.msn.com, bloglines.com/help/share.

C, Submit your website to the forum sites

Another way to generate one way links is by participating in forum debates. There is also the possibility to leave your signature and URL. Many forums allow you to register, add a relevant comment or thread and sign your comment with a website. Some forums are so popular and visited that search engines visit them often and can generate a free traffic for you.

D, Leave a comment on other blog sites.

Search for the blog sites related to yours where you can leave a comment.

Type a query to Google:

“Leave a comment” intitle:”your keyword”

“Leave a response” intitle:”your keyword”

“Leave a comment” “your keyword”

“Leave a response” “your keyword”

Always read the corresponding article /blog/, make only on-topic and useful comment, but be careful not to spam.

If you have a blog site, be sure to submit it to blog directories.

E. Press release distribution

Next possibility to get one-way links and visibility is to submit a press release about your site to PRWeb, PRLeap. These sites distribute press releases to major news outlets and syndicates.

F, Email newsletter directory submission

Find email newsletter directories you can get the value from advertising in the newsletter and then benefit from the link in the website archive.

Some newsletter directories:

Ezine-Universe.com, Zinos.com, BestEzines.com, InfoBot.net, LifestylesPub.com, …

G, Buy one-way links

You can also buy links from high ranking sites. It can bring you some traffic and increase your page rank but have to pay for linking back from $10 - $200 monthly depending of the pagerank and position of your link on the website. Quality text links ads you can get from textlinkbrokers.com

There are lots of link brokers out there waiting to sell you a link from a high ranking site. These may have value but I like to look for well established, relevant newsletters that sell ads AND archive past issues on their website

H. Beware of Link Farms you may often heard about getting thousands links but it is not effective and that’s not the way to go.

2. Reciprocal Link Building

The easier way to getting links is asking website owners or webmasters for link back to your website for their link. Always put their link to your website before you asking for a links exchange. It’s harder to say no when you link them back.

To find your competitors backlinks in Goggle, MSN and Yahoo type the following:

Link:www.yourcompetitorwebsite.com try to get backlinks from these sites

Let’s see how to find another link partners in search engines:

“add url” “your keyword”

“submit url” “your keyword”

“submit link” “your keyword”

“your keyword” “link exchange”

Quality reciprocal links you can find by typing the previously mentioned queries in directory.yahoo.com and dmoz.org.

Link popularity building is not an overnight process; it has to be doing properly, continuously, day by day or week by week. You may use some link building software, but when you build links always vary the link building techniques and after 3 6 months you will see how your link popularity and traffic are increasing. You can check your link popularity at http://searchengineoptimization-submission.com/link_populariry.php



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Cheap And Easy Book Marketing And Promotion Tips For Self Publishers
March 28, 2009 at 8:11 pm

Promote tips
Helen Hecker asked:


It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.

Don’t underestimate the value of a good press release for making book sales. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Make sure your press release spells out the ‘who, what, where, when, and why.’ Send out at least 10 press releases to the print and broadcast media in your area every month. Using press releases can be a very effective marketing tool if used properly.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Women buy more books then men; see how you can fit your book into the womens’ market.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.

It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Create an online contest and list it in online contest directories to drive traffic to your website.

Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. You can give away your book in a raffle at a local function to get more book recognition. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.

Every day it’s important to focus on a variety of marketing approaches. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.

Make sure to test, test, and test some more before you lay out large sums of money. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven’t set up a marketing plan for; don’t let this happen to you — get prepared now.



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Keampuhan Keyword Meningkatkan Penjualan Online
March 28, 2009 at 7:45 pm

Keywords
kingbeggar asked:


Dalam dunia internet marketing suatu hal yang sangat mendapat perhatian adalah keyword atau kata kunci.  Keyword bagaikan senjata pamungkas agar suatu situs mendapatkan traffic dari search  engine. Kesalahan dalam memilih keyword akan  berakibat fatal dan investasi yang dikeluarkan akan menjadi sia sia.

 

Mengapa keyword menjadi sangat penting ? Keyword adalah suatu kata atau beberapa rangkaian kata yang dapat mewakili suatu produk atau jasa yang dijual melalui internet. Karena itu pula banyak perusahaan yang bergerak dalam dunia internet marketing menjual jasa untuk mendapatkan keyword yang sangat bernilai jual untuk para kliennya.

 

Bahkan banyak programmer menciptakan alat atau keyword tools untuk mempermudah mendapatkan keyword yang bernilai jual tinggi. Keyword toolsini kemudian digunakan oleh para internet marketer mencari keyword untuk meningkatkan popularitas sebuah situs di search engine.

 

Tanpa keyword yang bernilai jual tinggi, sebuah situs yang didirikan oleh sebuah perusahaan dalam rangka penjualan online ibarat perusahaan tanpa nama. Perusahaan tersebut bakal sulit terkenal karena keberadaannya tidak diketahui publik. Jadi keyword dapat juga dikatakan sebagai brand bagi sebuah produk yang dihasilkan oleh sebuah perusahaan.

 

Untuk mendapatkan keyword yang bernilai jual tinggi perlu dilakukan penelitian keyword atau keyword research. keyword Research umumnya dilakukan oleh para internet marketer dengan menggunakan alat sejenis SEO Software atai keyword tools. Alat ini umumnya bekerja dengan mengambil data dari search engine. Hasilnya akan didapatkan sebuah keyword yang paling sering dicari oleh pengguna internet.

 

Keyword Dimata Search Engine

 

Keyword sendiri sebenarnya merupakan hasil yang dikumpulkan oleh mesin pencari atau searh engine dari pengunjungnya. Jika anda mencari sesuatu di internet dengan menggunakan mensin pencari seperti google, maka kata yang anda masukan adalah sebuah keyword. Mesin pencari kemudian mencatatnya bahwa ada sebuah keyword yang dicari oleh pengguna. Maka jika keyword yang anda masukan sama persis dengan keyword yang dimasukan oleh jutaan pengunjung google, maka keyword tersebut sangat bernilai jual. Sehingga jika sebuah situs memakai keyword tersebut, maka jutaaan pengunjung tersebut kemungkinan besar akan mengunjungi situs tersebut.

 

Lain halnya jika situs menggunakan keyword yang hanya dicari puluhan pengunjung setiap bulannya. Kalau keyword ini dipakai maka prospek pengunjung juga sekitar puluhan perbulannya. Jadi yang membuat sebuah keyword bernilai jual tinggi tergantung seberapa besar pencarinya.

 

Tetapi satu hal yang harus diingat bahwa memiliki keyword bernilai jual tinggi bukan berarti pengunjung situs meningkat atau penjualan meningkat. Keyword ini harus dipergunakan secara tepat dan akurat. Pasalnya adalah aturan yang dibuat oleh search engine itu sendiri. Agar keyword menunjukan keampuhannya maka perlu dilakukan SEO (search engine Optimization ).  Apa boleh buat karena keampuhan sebuah keyword baru muncul jika digunakan di search engine.

 

Ilmu internet marketing adalah ilmu yang mempelajari bagaimana mencari, menggunakan dan meningkatkan keampuhan sebuah keyword untuk mendukung penjualan online.  Ilmu ini seperti gabungan antara keahlian programmer dan ilmu marketing.

 

Dengan SEO, keyword tersebut ditata dihalaman web sesuai kemauan search engine. Kesalahan penempatan keyword dapat mengakibatkan situs kalah bersaing dengan situs lainnya yang menerapkan keyword yang sama. Sebuah situs dapat dikatakan sebagai pemenang jika  halaman pencarian search engine menampilkan situs tersebut diurutan pertama pada halaman pertama. Sebagai contoh ketikan keyword "berita terkini Sumatera Utara",  lihat dihalaman pencarian situs siapa yang berada diurutan paling atas pada halaman pertama.

 

Di Indonesia ilmu internet marketing masih sangat baru. Namun suatu hal yang sangat mengejutkan dan membanggakan, bahwa di Indonesia banyak tenaga ahli Internet marketing yang mampu bersaing dengan ahli internet marketing dari luar negeri.



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Search Engine Tips That Would Enhance your Search Results
March 28, 2009 at 7:01 pm

Keyword tips
Arun Pal Singh asked:


If you understand how to perform sophisticated searches of online information, you will greatly increase your chances of finding what you want. If you know the right commands and usage, you will not only find the information but also save plenty of time.

Here are a few good tips that you can use to enhance your search

Using Phrase Searching

Enclosing the words in quotation marks makes the search engine return only webpages containing the exact phrase. Here is an example: If you search information using “make money” as your search query, the search engine will not show you the webpages which do contain make and money but are not in that order. This will also eliminate pages containing make and money in entirely different paragraphs, a major problem when you search without quotes.

Using Truncation

If you are looking for information on designing, you could use it as your keyword. However, if your results are limited in number and you want to broaden your search, you can use a root part of the word and abbreviate it with an asterisk (design*). The engine will return links to pages containing design, designs, designer, designers, and so on.

Using Capital Sensitivity

If a search keyword is capitalized, the search engine will return only documents containing the capitalized word.

Using Boolean Logic

These are perhaps the most useful feature in defining search criteria. Boolean operators provide us with powerful control. AND, OR, NOT, NEAR and parentheses are various Boolean operators that we can use to define our search better.

Note:All Boolean operators are to be written in capital letters otherwise search engine would treat them as keywords

AND

AND is used when you want a webpage that should contain all of your keywords. The search engine will display only those pages that have both keywords. For example: Using the search keywords internet AND business would return all pages that have both the words.

OR

OR is used if you want to broaden your search to find webpages that contain either of the keywords. This is very useful tool when searching for terms that have synonyms. An example is money OR wealth, which would return any webpage that had either of the keywords.

NEAR

This operator is similar to but more specific form of the AND operator. Not only it ensures that the document contains both terms but also that they are located near each other. I find this a better operator as AND can return in pages which have two keywords far away and not relevant enough.

NOT or AND NOT

If you use capitalized AND NOT preceding a search term, it would eliminate webpages that contain that term. If you want to find information on info products and do not want documents that include information relating to audio-books could use “info products” AND NOT audio-books.

Note:The usage depends on the engine. Both NOT and AND NOT have same role

Parentheses

AND, NEAR, OR and AND NOT, when used in conjunction with parentheses offer substantial control over the search logic used by the engine. We would understand use of parentheses by an example.

If you want to find a business tutorial you may use the search term as business AND (tutorial OR lesson). This would tell the search engine that webpages returned must contain both of the words business and tutorial or business and lesson. The parentheses distribute the keyword business to either of the two “OR” words inside the symbols.

Similarly if you were looking for information on cyberlaw you might want to use “cyberlaw” OR (legislation AND internet), which would return documents with the words cyberlaw or documents containing the word internet and the word legislation.

You can even nest one set of parentheses inside another to further refine the search. Since the word law/laws is a synonym of legislation we can truncate law and do this.

“cyberlaw” OR (interent AND (law* OR legislation))

This would tell engine to search for cyberlaw or pages containing internet and law(s) or internet and legislation.

Note: Some engines use + or - sign instead of AND and NOT. For example for searching home business you can use home+business [ No space between word and +]. and search will bring the pages containing both terms.

Using Specific Searches

If search engine offers you can limit searches to specific areas, the most common being the document title and URL.

Title search: If you are looking for information on search engine optimization and think that there are entire web pages devoted to your subject having the keywords in the titles, you can use:

title: search engine optimization.

Similarly you can do a URL search. If you are looking for all pages from Microsoft, you could use: url: Microsoft, which would return web pages created by Microsoft and others having Microsoft in URl.

Using Restricted Searches

Some engines allow you to limit your searches to “country” or “newsgroups” or blogs. Some search engines also allow you to search specific media such as audio, video, images etc.

I hope these tips will help you to make searching a better experience.



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Top 10 Keyword Practices to Kill Your Business
March 28, 2009 at 3:00 pm

Keywords
Liza Martinez asked:


Keywords are an essential part of Search Engine Optimization and PPC Advertising. But all marketing efforts, and money, can go to waste if they are not properly utilized. Here are the most common keyword pitfalls websites and advertisers often dive into.

1. Hiding and Shrinking of keywords. Using your keywords for your website’s content will highly optimize your site. But try going to a website and finding small words just below the copyright or press ctrl-A to highlight all the text. Hiding or shrinking keywords within a website have terrible consequences. Not only will your website not be shown for those keywords, you can actually be banned from search engines.

2. Keyword Overstuffing. When you are finished with your website’s content, read it aloud at least twice to measure how it sounds. When you repeat the same keyword phrase twice in the same sentence or three times in a single paragraph, you have gone overboard. Select the best keywords to use in your content and stick to them. If there are too much to talk about, break them down in sections or use them in other pages of your site.

3. Having your content or keywords as an image. Search engines have yet to develop a way to index text within an image, so until then, avoid having your content and keywords within images and pictures in your website.

4. Over tagging. Inputting your search phrases in the meta title, description and keywords of your site is advisable. But do not just insert them for the sake of indexing, there is no point repeating your keywords over and over again in your metatags.

5. Generic Keywords. This is practically a major mistake. Not only do using generic one-word keywords generate too much competition, they are expensive and oftentimes not as effective as people would think.

Let’s try the consumer perspective. If we are looking to buy a specific product, we would not just search for a general term. We would look for a specific brand, model, and when necessary if it’s affordable. So, people searching for "cheap ipods nano-chromatic" are more likely looking to purchase than people keying in just "mp3 players" or even "ipod".

6. Choosing Competitive Keywords. Choosing popular keywords often has an immediate consequence of having too many websites using them or advertisers bidding on them.

For SEO, it is hard to compete with other websites, especially older more established ones, for a great position. For PPC, bidding on popular keywords with too much competition is a money losing scheme.

7. Choosing Keywords with NO competition. Keywords with 0 competition can mean that no one is using them. There is no point ranking number one for a keyword no one looks for. Enough said.

8. Bidding on unrelated keywords. For PPC advertisers, this is a common mistake. Even if there is low competition and high popularity for this keyword, it would not matter. Imagine bidding on a keyword that will not generate money for your website because that was not what the searcher was looking for in the first place.

9. Not knowing your competition. If you are an up and coming website, this is a common mistake. Bidding or taking on long tail keywords hoping that alone will be enough. There are billions of websites out there employing the use of keywords to sell. You can’t ignore competition.

There are advanced keyword research tools that provide you with information on competitors’ keywords as well as statistics on how these terms fair in the market. You find out what other advertisers or websites are doing either to improve on their strategies or to avoid them all together, just the same, you cannot avoid not knowing who your competitors are.

10. Not monitoring your keywords. Some keywords will work for your ad campaign or website for a particular month but come the next season hit an all time low in search or click through rates. It pays to monitor what works and what doesn’t.

It is true that keyword research and application is not an exact science and takes a lot of work. But taking time in properly analyzing, choosing and utilizing your keywords will bring more good in your business in the long run.



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Email Marketing- Asistive Info For Online Promotion
March 28, 2009 at 2:11 pm

Promote tips
deepak kulkarni asked:


I am sure your quest for free email marketing has come to an end as you read this article. Yes, gone are those days when we have to search endlessly for free email marketing information or other such information like online marketing campaigns, postcard example, small business email marketing response or even free email marketing software’s. Even without articles such as this, with the internet all you have to do is log on and use any of the search engines to find the free email marketing information you need.

When you are ready to do email promotion you will want an email promotion strategy. Part of that strategy is to figure out what you want to market through your emails. Permission-based email promotion is a powerful way to connect with people and bond, so they will want the products and services you offer.

If you want to be a successful affiliate, it is not too difficult to pick up email promotion tips and become an expert in this important and effective form of online promotion.

Not only is good email promotion necessary for the long-term success of your company, it’s also critical for keeping you on track in the short term. Consider it a creative endeavor, and you’ll soon discover that it is actually quite a lot of fun.

If as related to free email marketing as this article is, and it still doesn’t answer all your needs, then don’t forget that you can conduct more search on any of the major search engines like Google to get more helpful free email marketing information.

Send something worthwhile to your list. If all you do are send product recommendations and promotions your readers will stop reading your message. You have to give them an article, free e-Book, or helpful tool to keep them coming back for more. Do this 1-2 time a week and they will be more likely to buy when you do promote to them?

Offer two incentives. You need to give your prospects and clients two incentives for subscribing to your email list. The first incentive is the one you offer in exchange for their email address. Offer a reduction, white paper, special report, coupon or other attractive premium and you’ll see your sign-up rates climb. The second incentive is your content. Describe the value that each email message delivers. If you publish an email newsletter, for instance, describe the articles, feature stories, editorials, case studies and other valuable content that will motivate people to subscribe.

Your email will be more attention-grabbing if you include photos and graphics. The links on your email should direct the reader to a landing page that describes your product or service. Directing the reader to a landing page is more effective than directing them to your home page. Be sure that your website contains a privacy policy that assures people that you will not sell or misuse any personal information.

It might interest you to know that lots of folks searching for free email marketing also got information related to other top email marketing software, email marketing statistics, and even email service providers here with ease.



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