| Google Pagerank Algorithm Explained
March 28, 2009 at 10:34 am
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|  Sutocu asked: Google uses the PageRank algorithm to rank pages in their search engine results. The algorithm is based on analysing link structures: each link can be seen as a vote by a page for another page it links to. It is necessary to have a basic understanding of how PageRank works to be able to optimize web sites for the Google search engine . History of PageRank PageRank was invented by Larry Page at Stanford University, and named after him. Page began the project in 1995, and worked on it with Sergey Brin. The project then lead to the prototype Google in 1998. Google Inc. was founded to manage the Google search engine, which used PageRank. Currently the trademark PageRank belongs to Google Inc., but the original patent for the PageRank algorithm is assigned to Stanford University. Google has since grown to the largest search engine in the world, with nearly two thirds of searches made on Google. The PageRank algorithm is still one of the factors taken into account in Google’s search engine result ranking, and it is constantly followed by interested search engine marketing specialists around the world. The PageRank Algorithm A good analogy for the PageRank algorithm is that each link is a vote for the target page. This link structure of the web is analyzed recursively, so that the value of each vote depends on the PageRank of the voting page, calculated from the votes in the previous iteration of PageRank. When a new page comes into being in this link structure, it will only get a PageRank value once other pages link to it. Each link will give some PageRank to the new page, the amount a single link gives depending mostly on two things: the PageRank of the linking page, and the number of links on it. The more outbound links a page has, the less weight each of them will have. The actual algorithm used by Google is, naturally, more complicated then this. That algorithm also takes into account page topics. Pages with the same, or related topic that link to each other will carry more weight with their links than completely different pages that link to each other. It is thought that raw PageRank data exists as a floating point number for each page. These real time values are constantly updated by Google crawlers. The visible PageRank value that can be seen on the Google Toolbar is on a scale from zero to ten. This is exported from the real time PR data approximately once every three months. On Google Directory the PageRank is reported as an eight unit measure, which is also periodically compiled from the real time data, though less often than the toolbar PageRank is. In Conclusion The voting analogy describes the PageRank algorithm fairly well, but, though Google may claim so, it is not a completely democratic system. The weight of each link depends both on the PageRank of the page linking and the number of links it has. To improve PageRank, more inbound links, preferably from pages with high PageRank, must be acquired. Powered by HI-RanK Promotion |
| Advertising With Promotional Clothing
March 28, 2009 at 9:30 am
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|  Neil Tipping asked: Sometimes advertisements garner a negative reaction from their intended audience because that audience feels like they’re being asked to make an investment of their time on behalf of a company who may not be offering anything in return. Smart advertisers know that getting one’s message across and making a memorable, positive impression often depends on there being something given for something gained. Promotional clothing is a great way to accomplish the tough task of effective advertising. For manual laborers, durable work clothing that insulates from the elements is something that’s always appreciated. Such a garment is not likely to go unworn because it carries on it a brand name or a logo. In fact, such displays have become somewhat fashionable over the years. Business people always find a use for promotional clothing. Whether a shirt appropriate for casual meetings is emblazoned with their own logo or with that of a reputable company of whose products they make use in the course of their work, it tends to get noticed by their clients. Carrying one’s own logo has obvious advantages. Visibility is the greater part of effective advertisement and getting a prospective client to notice your logo will likely put it in the front of their mind when they make a decision regarding whose services they choose to engage. For organizations throwing charity events, promotional clothing is not only useful to the participants, it provides a way for them to show off their philanthropic tendencies after the event has concluded. Oftentimes, advertising the charitable organizations towards which volunteers put their time, effort and money is meaningful to them, making wearing a garment that carries the organizations logo personally important to them as well as potentially beneficial to the organization in question. Advertising of any sort is intended to project an image. If a business makes its money providing outdoor adventure tours, a hat or a durable jacket makes this association. Sports jerseys, whether they are emblazoned with the logo of a franchise or with that of another organization, are always appreciated. Promotional garments that are designed for casual use takes advertising out of the business world and puts it in the presence of people who are on their off-time, typically the toughest audience to reach. Most orders of promotional clothing can be made in large or small quantities. One useful strategy to save money is to order enough to accommodate one’s employees and some extra to be given away as gifts to clients. Giving away such items when tending a booth or kiosk at a public activity is very popular and leaves a great impression of the company as one that seriously wants the business of the potential clients with whom they make contact. Whether the garment is intended to advertise a company, a charity, a sports team or a political cause, promotional clothing provides an affordable, useful way to accomplish all these ends and one that is likely to be appreciated, and put to use, by those who receive such gifts. Powered by HI-RanK Promotion |
| How Real SEO Analysis Works
March 28, 2009 at 8:53 am
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|  Michael Murray, Vp Of Fathom Seo asked: If you’re serious about SEO, you need to know how to analyze the information you uncover. A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data. Unfortunately, that’s all some companies do - pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore. Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones - Top 300 and page caching. Top 300 What’s the Top 300? It doesn’t sound too valuable unless your biggest customer of the last 10 years actually traveled that deep into the depths of search engine information overload. Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re on the right track. Too many SEO managers make the mistake of tracking the Top 30 results and miss out on the wonderful fact that they’re already No. 31. Don’t be poorly informed. Page Caching Google is the best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar - a Word or Excel document will do. List your strategic pages - say about 10 for starters. Apply the Top 300 rule, check your rankings and record the cache dates. Over time, those dates form patterns that can help you determine when Google will return next - enabling you to time your next set of SEO updates. If you’re not in the Top 300, you can still get some perspective from the page cache analysis if you’re still planning to optimize a given page. It’s easy to find the page - if it’s in Google’s index. Just enter the URL as your search phrase or find some unique text from the page and search for that string of words with quotes on each end. Either will result in a top SEO ranking and you can grab the cache date. The bottom line is that you need to track you’re progress before making changes to the strategic SEO pages Powered by HI-RanK Promotion |
| Article Marketing Tips 101: Using Articles to Generate Free Traffic
March 28, 2009 at 4:20 am
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|  Dave Rope asked: Whether you run a website or a blog, traffic generation will be one of your primary goals. How do you go about increasing traffic to your site? If you search online, you will find countless gurus that have the magical solution and promise to bring 10,000 hits to your site. I say “hog wash”. It’s clear that these gurus are not interested in you and only want to sell their ebook or software using as much hype as they can. Traffic building is done by preparing a marketing plan and putting it into action. If you want instant mass traffic, then look into pay-per-click advertising. If you want to create a residual (and sometimes viral) network of backlinks that will generate free traffic for as long as you want, then you should seriously consider: Article Marketing. Why is article marketing a great solution? Because it works and it’s free traffic. Every article that you create can be submitted to many different article directories. Each submission results in a backlink to your site which will bring in free traffic immediately. This means that, not only will you benefit in other ways from submitting your article, but you will receive incoming traffic quickly. I personally use automated submission to submit my articles to hundreds of sites to maximize on this effect. Remember that not all automatic submitters are created equally and some are much better than others. To find out which ones are better, click on the link in the bio box below. Another benefit of doing article marketing is better search engine positioning. Google uses a form of internet democracy to determine how relevant your site is. Each link that points to you site counts as one vote towards your site. The votes are not equal though and are based on the origin of the link. A link coming from a higher PR website will be worth more than one coming from a lower one. Also consider that a unique backlink is worth more than a reciprocal link. For a list of the best sites to submit to, check out the resource box below. Article marketing also has a viral aspect to it. When you submit your article to directories, they become available to other publishers. If a publisher chooses to use your article, they must keep all backlinks intact. This results in many more backlinks, all from a single article. If a major publisher picks your article to run, then your in luck and your site will benefit from a huge increase in traffic that will trickle down. Best of all, once you submit your article to a directory, it is there forever. You don’t need to repost it like you would a classified ad, you just publish it and forget it. You don’t even need to be a great writer to use article marketing successfully to generate free traffic. If you can write at a 9th grade level, you can use article marketing effectively. If you really don’t want to write, you can hire someone else to do it for you and it’s not very expensive. Article marketing can even be used for offline business and will help build your business’ brand and credibility. It actually works very well for offline businesses since so few business owners use this type of marketing. Powered by HI-RanK Promotion |
| Adsense Tips - Adsense Help - Adsense Techniques
March 28, 2009 at 2:44 am
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|  Phillip Booker asked: Copyright (c) 2008 Phillip Booker It goes without saying that we all need more traffic to our websites. This can be achieved in numerous ways. I’d like to explore once specific traffic source a little deeper. Although it maybe prudent to mention a few to start with, some will be obvious and some will be not so obvious. Natural search engine rankings, advertising, articles, blogs, newsletters, rss feeds, videos, joint ventures, press releases, social bookmarking, social networking and the most important ingredient that should run through the whole of these is quality. One of the areas, blogs, has always been a grey area for me personally, until I discovered a few important facts. Perhaps I knew them, but when put into a certain context they meant more. Allow me to explain further… We all have been told that within our strategy we must link a blog to our website; in fact as many blogs as we can muster the energy to do. So yes I’m sure we’ve all gone out and made ten blogs. As a consequence of such effort we have seen very little traffic. So as a natural result we’ve returned our attention back to our websites, made them bigger and better and sat back and waited, checking our adsense revenue a few times a day. Despondency sets in and we can’t see the wood for the trees. So what’s going on? First we must remember that blogs get regarded has having more value than a ‘normal’ website. We know this to be true as we see them ranked above most websites. Yet our own blogs on typical blogging sites never seem to get anywhere in the rankings. There is an important distinction here to. A blog on a ‘blogging site’ will also rank higher than a blog on a normal - mywebsite.com website Should you wish to test this theory out, put the same content on your website with a Page Rank of 4 and then put the same content on a blog with a zero page rank. The result sadly is that the blog could well rank above your own website. That said… It would appear we are working ‘upside down’ on our efforts. If we put 2 hours of work on our blog, rather than our website per day, we may get the blog to a page rank of 5 quicker? In doing that, we achieve backlinks to our own site from a better page ranked site. Plus if we have adsense on the blog we are killing two birds with one stone. I am only half way through fully testing this theory and it may require a further six months, but all the evidence suggests that this will work. If we have a website that sits nicely in a niche, then to have a blog or two back-linking, will only increase our websites inner page ranks and they will appear higher in the search engines. As we add content to our website, tweak a little and add it to our blogs. The end result will be a page rank of 4 for our website and a page rank of 5 or 6 for our blog. When this happens, funnel the links back to your own site and it should nudge the page rank up one notch. The blog of course should be ’subject’ relevant to your own site. Food for thought! Powered by HI-RanK Promotion |
| Backlinks From Forum Participation
March 27, 2009 at 7:28 pm
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|  Lee Roshan-Nahad asked: Ranking highly in the search engine results is very important in generating high traffic to your website/blog. In addition to having good, relevant content on your site one of the best ways to increase your search ranking is to get high quality backlinks to your site. A backlink is simply a clickable link that directs to another website (yours). The most powerful backlinks are one-way backlinks. One way backlinks are best; these are when a site links to your site but you don't reciprocally link back to them. Putting backlinks in forums is a great way to go about doing this. These links can generate direct traffic to your site, as people browsing the forum click your links in addition to raising your search engine ranking. You need to be careful when using forums in this way. Do it wrong and you will be branded a spammer and most likely get your forum account closed. If done properly however, it can be a powerful and easily used tools to add to your repertoire. Locate Forums Relating To Your Niche: "Relating to your niche" is the key term!. You want to be sure to find forums related to your niche - the topic of your website. Probably the easiest way to do this is to type in your niche into Google with the word "forum" after it. Let’s say you have a blog on healthy living. You’d type into Google "Healthy Living Forum", or something similar. There are two basic reasons why you want to find forums that actually relate to your niche.. First, the search engines will usually give more weight to links pointing to your site if they come from sites centred around the same niche as your site. Secondly, you are far more likely to come across parties that are interested in your site by placing it in the appropriate forums. Join The Best Forums: After finding the forums you want, you need to decide on which ones you should join. Click the links to visit about half a dozen of the top search results. You can usually browse through forums without having to sign up, only when you actually want to participate, do you need to join. If you land on a forum that won’t let you view unless you join, forget it and move on. Its only really worth your while to join popular forums so take a look at how many members there are in each forum you visit. You also need to make sure those members are active. Go into one of the more popular forums categories and scan down the list of threads to see when the last posting was made. This information is usually in the right hand column of the forum threads table. If you see a lot of posts made in the last 24 hours, you’ve found a forum with lots of active members. A popular forum like this will attract the search engines and therefore your links will be picked up quite quickly. Search engines tend to love sites with lots of frequently updated, relevant content. This is the ideal type of forum. The last important step before joining a forum is to make sure that it allows you to add a "signature" to all of your posts. Jump into one of the more popular threads on the forum. Scroll down and look at the posts to see if anyone has a signature showing at the bottom of their post. There will usually be a horizontal line after the body of the post and some text and/or links underneath it. Often people just have a quote or witty saying, but sometimes they will have links as well. Not everyone will have a signature, but try to find some members who do. Signatures are crucial, because this is where you are going to put the links to your site. When you find a forum that fit's the bill, follow the steps to sign up. You only need to find a few to begin with, you can always find more later on Your Signature: Log in to the forum. Once there go to your profile. Often this will be called ‘User CP’ or ‘User Profile’. In this area you can edit things like your avatar, your bio and preferences. Look for the part that says something like ‘Edit signature’ and click that. You’ll see a text field where you can type in the text you want to appear beneath all your posts. This is where you’ll put the backlinks to your site. Forums use a special kind of code to allow members to format their posts. It’s called BBCode and it’s quite simple to use once you get the hang of it. Copy the examples below and change the URL and text to your URL and some catchy keyword-rich text. Paste the code into you signature box and save it. Link to your website or blog with this code: Learn how to start [url=http://www.onestep4income.net]Coin Collecting[/url] the easy way. You can see in the code above where you need to edit the domain to be your domain. In this example, ‘Coin Collecting’ will be the anchor text for the link. This is where you want to put your keywords. Almost all forums will allow you to have a link in your signature. If you want to make your signature bold, just add the bold tags around it like this: [b]Learn how to start [url=http://www.onestep4income.net]Coin Collecting[/url] the easy way.[/b] Most forums will allow you to bold the text in your signature. If you add the bold code and your signature still doesn’t come out in bold then it’s you know the bold formatting is not allowed. Some forums will also allow you to change the color of the text, although the anchor text will come out as the default link color, usually blue. Here’s how you change the text color: [color=red]Learn how to start [url=http://www.onestep4income.net]Coin Collecting[/url] the easy way.[/color] You can also combine formatting. This would make your signature red and bold (except for the link text which will usually be blue bold). [color=red][b]Learn how to start [url=http://onestep4income.net]Coin Collecting[/url] the easy way.[/b][/color] One final tip for creating your signature. Less is more. If you make your signature look spamming people will treat you like a spammer. You don’t have to use up all available lines in your signature. Make it short, sweet and to the point. If you post great content and people are interested they will click your link. Step 4: Participate! The first three steps were all preparation. Now you get to start creating backlinks to your site! It’s simple, just participate in the forum. Post good content, ask questions. Try to help people out by answering questions. Be nice, be helpful. Every post you make will give you a backlink to your site. The higher the quality of your post, the more powerful your backlink will be, at least in Google. Because Google looks at the text surrounding a link to determine the relevancy of a link having good content in your posts is much more valuable than having a post that says something like, “great post, I agree”. If you simply participate in the forum and try to be friendly and helpful chances are your content will take care of itself. That’s it. Have fun. And remember, you can change your signature any time you want. You might change the text a bit from time to time to find out what generates the most clicks to your site. Use This Method To Build A Powerful Residual Income With A Legitimate Online Business Powered by HI-RanK Promotion |
| How To Market Your Website Using Keyword Marketing
March 27, 2009 at 6:42 pm
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|  Gwyn Estember asked: Choosing the right keywords to market you website is what keyword marketing do. Keywords play an important role in internet marketing. It is what leads search engine users to your site. Keyword marketing is a technique or strategy that can improve your search engine rankings. In putting up a new website, you sometimes take for granted the use of keywords, especially by newbies to the marketing world. You don’t realize that the right keywords on your website will improve your search engine rankability. You may not understand fully how important the use of right keywords for your website but your goal is to have those keywords and other related keywords within your site. Keywords are words or phrases you type in search engines like Google when you want information on something. Suppose you understand the importance of keywords, you think all the possible keywords that would relate to your product or service and put that in your website. Example your website is about bags. You can place keywords like, “sports bags”, “school bags”, “cheap bags” and any other variety. But the problem is people don’t use these keywords when they search for bags. It is a good idea to simply think of the possible keywords but you’re actually risk loosing many potential customers. So better do a keyword research for your website. Keyword marketing helps you define keywords and phrases bringing many visitors to your site. It helps you determine which keywords and phrases are most often typed in search engines. When you’re in internet marketing, the challenge is how to put your website in front of people who are searching using particular keywords and phrases. Through keyword marketing, you target your customers by keywords. The goal is to achieve top rankings of your website in the actual search results. The advantage of keyword marketing is the potential to reach the right people at the right time. For searchers, they enter keywords or phrases into a search engine to find information they need while for website owners, they use keywords to put their website on top for those keywords. The basis of all search engine rankings is keywords. So your keywords should have an impact on a website’s position within the search engine results pages. When search engine first started determining the relevancy of a site they place a larger emphasis on these tags. So avoid using the wrong keywords for your website, always check the relevance of those keywords and avoid long lists of keywords. Search engines may just find your website irrelevant to the typed keywords by researchers, no matter how good its content. You might be loosing a lot of money investing in online business because your website is rarely seen by searchers and gaining nothing from it. Powered by HI-RanK Promotion |
| Web Traffic - 7 Great Ways to Drive Web Traffic to Your Site
March 27, 2009 at 5:15 pm
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|  Jackie Lee asked: Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic. If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday. Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday. To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday. 1) Invest in good advertising with search engines Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising. 2) Exchange or Trade Links with other sites With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected. 3) Use Viral Marketing Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. 4) Search and use proper keywords or keyword phrases for your sites content Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you. 5) Write Articles that can lead traffic to your site Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. 6) Join forums and form online communities Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need. 7) Lastly, Offer newsletters. Offering free quality information in your newsletter will help you get traffic. Not only will your subscribers come, but they will tell others about you. You will gain word of mouth traffic. If you add a share this with friends button in your newsletter you can also start getting some viral traffic. Driving traffic is the most important thing you can do for your site. With no traffic you have no possibility of making money. Driving traffic can have a steep learning curve, but if you put these methods into practice you will have traffic coming to your site in no time at all. Powered by HI-RanK Promotion |
| Google Pagerank
March 27, 2009 at 5:12 pm
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|  Marius de Beer asked: What is Google Pagerank exactly? I get asked this question alot of times by my clients. I am still amazed sometimes at the ignorance of website owners. And, since I own a hosting company, I deal with website owners on a daily basis. I think it's time to set the record straight on the whole PageRank topic. Why Google? If you own a website, and make your living off it, then the Search Engines are the all seeing, all knowing gods of your universe. And Google will be the chief cook and bottle washer in this equation. Some useless, but interesting facts about Google: Google processes about 20 Petabytes of data per day. (A petabyte (derived from the SI prefix peta- ) is a unit of information or computer storage equal to one quadrillion bytes, or 1000 terabytes. IE - 20 Billion Gigabytes of data per DAY…) At last count (March 2006) they handled about 91 Million searches/day If you do a little research into PageRank, you'll be amazed at how obsessed everybody is with it. And for good reason as well. Everybody wants a larger one. Everyone has ideas about how to increase it. (Some of them good. Some of them not so good. Others are just plain reckless and stupid.) Let me explain what it is, and how it works. It's no surprise then that Google is the leader in the search engine world at the moment. So where does pagerank come into play? What it is Firstly, when it comes to PageRank, there are three things you need to understand right from the start: Everyone thinks that PageRank is important. Nobody admits that PageRank is important. (Unless they have a high one) Everyone is always interested in the size of everyone else's Pagerank is one of the many factors Google takes into account when it returns the results for a search term. It's Google's way of indicating how important a website is. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one. PageRank is determined by an algorithm, and the main factor of this is algorithm is the amount of websites linking to a specific site, and what THEIR PageRank is. You can basicly look at a link from site A to site B, as a vote from site A for site B. The higher site A's PageRank, the more this vote will count. PageRank is measured from 0-10. On face value, sites can be sorted out into three categories: PageRank 0-2 - New websites that are just starting out. Websites that have come to terms with the size of their PageRank and have given up trying to increase it (but secretly hope it'll still grow over time). Bad boys who have broken the SEO rules (and there are a lot of them). PageRank 3-6 - Established websites that have proven they can perform. Niche websites that have a big enough PageRank to do what they need it to do. PageRank 7-10 - In order to compete with this PageRank, one needs to develop other techniques to establish your own area of specialist expertise. How is it calculated? This is the Algorithm: PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)) The way Google determines a page's PageRank with this algorithm, is however a topic for a entire post, which I will do indepth at a later stage. I will give you the shorthand version though: a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it) where "share" = the linking page's PageRank divided by the number of outbound links on the page. This unfortunately also means that the more outbound links there are on a page linking to your site, the less PageRank value your page will receive from it. As you can see this is quite a complex calculation. The PageRank of the individual pages in a site also plays a part in the final PageRank for a site. Also keep in mind that, while calculating site A's pagerank, if site B is linking to site A, site B's PageRank will be taken into the calculation. If site A's PageRank increases due to this, and site A links to site B, so will site B's. This in turn means that the vote for site A from site B will be worth more, and the whole process starts from the beginning again. (How's that for numbers crunching?) The equation shows clearly how a page's PageRank is arrived at. But what isn't immediately obvious is that it can't work if the calculation is done just once. 40 to 50 calculations are needed, and this is precisiely what Google does at each update, and it's the reason why the updates take so long. Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value that it is voting. The page doing the voting doesn't give away its PageRank and end up with nothing. It isn't a transfer of PageRank. It is simply a vote according to the page's PageRank value. It's like a shareholders meeting where each shareholder votes according to the number of shares held, but the shares themselves aren't given away. How can I increase my PageRank? SEO Make sure your site is Search Engine Friendly. Make sure your META TAGS are in the correct format, so that you don't get penalised on account of it. (This will also be the subject of a future post.) CONTENT By increasing the number of pages on the site, it increases the amount of PageRank the webmaster can play with. If those pages point (or link) internally then it can increase the PageRank of those pages for instance. Just be carefull not to create useless pages with no PageRank value, as it will affect your PageRank negatively, for obvious reasons. ADVERTISE Advertising your website is a core piece of your strategy. However, to really increase that PageRank, you need incoming, permanent, links not occasional pay-per-click ads or banners that can change day-to-day or week-to-week. Ways to do this include, writing high quality articles that get published on a number of sites (the author is still working on getting that one right), being active in fora associated with the subject of your website, and forming a group in one or more of the social websites. LINK I cannot stress the importance of this enough. Build links to other websites, and have them link back to you. (Called reciprocal linking). The more links pointing to your site, the better for you pagerank. Build links from sites with a higher PageRank than yours, if you can. Actually, this SHOULD BE YOUR GOAL. Powered by HI-RanK Promotion |
| The Value of Pagerank
March 27, 2009 at 4:30 pm
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|  Cliff Posey Jr asked: ne of the most overrated factors in the world of search engine optimization is the value o pagerank. According to most expert articles about SEO, a site’s page ranking holds great importance especially when one wants to make a lot of money online. It is because your page rank entails not just your popularity as a website following a certain niche, but as your site’s substance and functionality in catering to your audience’s needs. There are many views and opinions that revolve around the value of pagerank. While a lot of people rely on their pagerank to track the performance of their business, some experts meanwhile say that PR is just one of those SEO myths that only help boost competition among different websites. But how exactly important is your site’s page ranking? Yahoo Answers has some points which you have to consider: Traditionally, it is the pagerank that plays a big part in establishing the overall value of a website. All websites start from PR 0, and eventually rise to the top, i.e. PR 10. The increase of your page ranking depends on how well you market your site in your chosen niche, and be gaining more incoming traffic to your site. You can get more traffic by following the different SEO techniques such as link building, keyword optimization and the like. If you have an ecommerce website, then tracking your stats and pageranks greatly important since you need more clients to serve and support your business. However, the internet business has grown and ceased to be a popularity contest, and these days you no longer need to have a popular site just to incur profit. You can find some insights in Yahoo Answers that stress the value of a site’s functionality and target, organic traffic, as they are the ones that bring in more money to your site. In this light, you don’t actually need big traffic, as long as your visitors sign up and subscribe to your site’s goods and services. There are also some sites that don’t do well with high PR. Rather than helping them succeed in the business, they only get lower profits due to the random traffic they receive. Unless they cater to general masses and are supported by sponsors (and can afford to be free sites), these sites would only lose more income, since users would only visit their page and not do anything of monetary value. This can be an SEO myth for some people, but there are actually isolated cases that prove true to this kind of occurrence in the internet business. In ecommerce meanwhile, page ranking is always included in one’s site statistics. This kind of site needs high page rankings in order to be known in the business, as it not only needs subscribers as well as partnerships with other business sites. If you want to put up an ecommerce site then you should be able to understand the technicalities of page ranking, as people still rely on this factor with regards to tracking the performance of their sites. The value of page ranking can be an SEO myth for some experts in the online business, but still a lot rely on PR in evaluating their sites. Yahoo Answers has a lot more differing opinions about this subject, so why not go and check them out to gain a better understanding of the value of PR. Powered by HI-RanK Promotion |
| Article Marketing Guide for SEO and Website Promotion Traffic
March 27, 2009 at 2:59 pm
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|  Gabriel Killian asked: Getting traffic to your website is no easy task. This is true especially when lack of experience holds most of us back from obtaining our true Internet marketing goals for making money online through a successful Internet business. Article marketing is a proven method for creating large amounts of traffic to a website or blog and creating long-term and gradual increased website rankings through organic search engine marketing. In other words, Search Engines, readers and website publishers all LOVE articles, so if you can provide for all three of these entities, then you have a literal gold mine at your finger tips. So what are some great tips for article marketing and website promotion that most people miss out on? Below are a few highly practical and highly effective article marketing and web promotion tips to create tons more traffic, sales and conversions. 1. Write, write, WRITE! All too often Internet marketers will create a bunch of 5 minute websites, write 1 article and submit it to a few different places. They then get a decent amount of traffic, then get lazy and quit. This is great if you are looking for short-term results, but if you are looking for success over the long-haul, then you need to consistently write, write, write! Don’t stop at one or two articles. If you are serious about creating long-term success and wealth online, then you shouldn’t ever stop promoting. It is often said the most give up when they are only a few inches away from success and really, that is the only difference between you and your competition. 2. Write, but write quality information to solve a dilemna. Don’t write just for the sake of writing. Put a lot of thought in every article and use the keywords you want to rank highly for. Nobody wants to read junk, so make sure what you write is actually worth reading, or it won’t be read. Writing to solve a problem is by far the most effective way to get a hungry audience online. 3. Your title should say exactly what it needs to say. Make sure your article title not only catches the attention of a potential reader, but also contains all the appropriate key words and phrases you want to be associated with in the search engines. 4. Make sure that the links in your resource box make your article worth while. Think about where you are sending your readers. Are you using anchor text? Are you using an auto responder on your landing page? Are you providing your readers with a great place to go after they read your article? These are all very important questions to ask yourself before publishing your article to various places. 5. Submit, change, submit. Every so often, I use a method of writing my article, submitting it to a few websites, then I alter my article, then I submit some more and repeat. This helps make my content a little more visible on the search engines by providing a larger amount of unique content. Article submission websites appreciate this and the search engines will too. It may take a little longer to do, but who said this was going to be easy. 6. A great way to change up article submission is to manually submit your articles half of the time, then use a paid submission service to do it the other half. This ensures a wide range of website you are submitting to as well as makes sure your articles are getting to where they need to be. Consider doing this as part of your article marketing strategy. 7. Make your readers happy, offer something free in the resource box! This is a great way for an article marketer to get traffic to their website and become memorable by giving something away completely free. Do your readers a favor and do so. These are great ways to not only help you, but give your readers, the search engines, the article websites and web publishers great content that benefits everyone. Powered by HI-RanK Promotion |
| All About Google PageRank
March 27, 2009 at 12:36 pm
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|  John Simms asked: PageRank (PR) is Google’s way of measuring the quality and relative “importance” of your website to searchers. It’s purpose is to give web surfers an idea of the importance of a website. PageRank is measured on a scale of 0 to 10. Your PageRank depends on the amount of web pages that link to yours, and the PR’s of each of those pages. It can take up to three months for a new website to be assigned a PageRank - depending on when Google decides to do the Google Update, where all websites’ PR’s are reviewed. A thousand links from pages with low PageRanks can eventually achieve as high a PR as that from a few web pages with high PR’s. Some website owners research the value of a potential link partner’s PR before deciding whether or not to link with them. It’s true that a web page with a high PageRank can pass on a high PR to you, but this can be offset if the page has too many links on it, because the PR is distributed proportionally to all the web pages it links to. A page with a low PR may be worth linking to. The website may be very new and you will have to wait for the Google Update before the value of linking with that website can be determined. Never link with a website merely because they have a high PR - consider the content of the website and it’s relevance to your target market as well. Misconceptions Addressed: A High PageRank does not mean you will rank at the top of Google’s results pages; it merely means that your website is well established on the Internet and if it is listed in the Google Directory, www.directory.google.com, it will be listed above similar websites with a lower PageRank. It is debateable, but the only true benefits of a high PageRank is that visitors that come across your site and see on the Google Toolbar that you have a high rank may perceive you as a more professional business and that you are more likely to receive more hits from the google directory. Powered by HI-RanK Promotion | | | 
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