Wednesday, January 16, 2019

Traffic Volumes Have Doubled - Your Chance To Increase Your Conversions!

Hear Ye Hear Ye, this week we have connected new premium traffic sources and they are now available to all of our self-service advertisers!! This is your chance to double down and grow your profits exponentially.

 
Our direct available traffic is now double in size and as you already know, we offer only quality traffic channels.
Contact our dedicated support agents today to find out how you can best use these new traffic sources for your new and ongoing campaigns.
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As an advertiser, you must always keep yourself informed in all the latest news from the industry
 
See below for all updates about Analytics, Targeting techniques, Tracking methods, Landing page optimization, Adblocking, Tech giants and much more
 
The Latest on Advertisers' Tools & Methods:
 
Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The company is able to track purchases down to the UPC bar code level.
 
It will hardly be news to readers of this site that mobile apps are tracking us on a massive scale. And yet a story in the New York Times last month about how apps are routinely monitoring users and their geographical position seems to have shocked many. Indeed, Los Angeles prosecutors were moved by the news to sue the operators of the Weather Channel app, which is owned by IBM.
 
Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don't happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law?
 
If you have a remarketing strategy using "Target and Bid" audiences with both positive and negative audience bid modifiers you can shape your remarketing strategy to drive traffic across the decision journey.
 
Congratulations, you have created the world's greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience.
 
Affiliate & AdTech News:
 
Influencer marketing is becoming a much more established marketing technique in the affiliate world, with companies allocating funds towards celebrity endorsement of their products. Affiliates who ignore the strategy will find themselves lagging behind others who are more innovative in their approach, however the strategy may not be all it is said to be.
 
Staying on top of affiliate marketing trends is a full time job. If you want to maximise your ROI and stand out against your competitors, you need to be ready to change the way you think and operate in this channel. Here are my three key insights around what will influence affiliate marketing in 2019.
 
Private equity investment in ad tech continued to gather steam with today's announcement that Cinven has agreed to take a stake in Poland-based RTB House. It's the latest in a long line of similar deals.
 
The net is closing in on fraudsters preying on the online advertising industry with indictments brought against those allegedly involved in perpetrating such crimes in recent years, notably the recent 3ve case is a high profile example...
 
Tech Giants News:
 
Amazon's release Thursday at CES of a free, ad-supported streaming video channel called IMDB Freedive could provide an opportunity for the digital giant to exhibit its targeting capabilities and pose a real threat to the Facebook-Google duopoly.
 
Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out.
 
Everyone is doing Facebook ads. Or so it seems for most coaches. 92% of businesses advertise on Facebook, yet 62% of them reportedly fail to make money from ads. It seems only a handful of players make money through ads.
 
Advertisers are not leaving Facebook. But lots of them are migrating from Facebook proper to another platform it owns: Instagram. One analyst estimates that ads on Instagram will account for 70 percent of Facebook's new revenue by 2020. And the most exciting thing for the company is Stories, the little posts that expire after 24 hours.
 
Adblock News:
 
Last year, an update to the Google Chrome browser saw adblocking features added. While these did not specifically prevent adverts from appearing on websites, it did look to change those that did appear...
 
Ad blocking, which caused mild hysteria in 2016, no longer grabs as many headlines but is still a substantial threat on a publisher's bottom line, encouraging companies to diversify revenue sources and collaborate across the industry.
 
Blockchain News:
 
Decenter, a smart contract auditing firm, has come forward with a claim that Ethereum has been banned by Google On AdWords, its advertising platform. This comes months after Google lifted the ban on Cryptocurrency and blockchain-related ads altogether.
 
How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing.
 
Other News:
 
What if online ads weren't the distracting, privacy-invading, malware-laced, battery-gobbling mess they've become? What if they could even fund worthy websites? That's what startup Brave hopes to accomplish with a major new phase of its browser business.
 
Mobile gamers represent 88.8% of digital gamers spanning all ages and by the end of 2019, 147.8 million US mobile device owners will be playing games on their phones. That's in contrast to 91 million using digital consoles to play games. Games also continue to evolve rapidly on mobile with some of the biggest apps now being game apps. At the same time, this offers multiple opportunities for brand marketers and advertisers through in-app ads and rewarded advertising formats.
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